Earlier in the year, Glenfiddich tapped media entrepreneur Adebola Williams, and Tech entrepreneur Edmund Olotu for the “Challengers Welcome” campaign. Adebola co-founded Enough is Enough (EiE), one of Nigeria's foremost civic participation groups and a voice for young people on politics. While Edmund’s challenge included an intense diving experience on Bat Island, Costa Rica, fighting his fear of drowning. Five generations later, Glenfiddich still celebrate his passion and strive to bring together all those who have or dream to Challenge and change the world. The challengers welcome campaign encourages consumers to be true Mavericks, forge their own paths by creating their own rulebook to ‘CHALLENGE’ the norm.

Source: The Guardian December 31, 2019 18:00 UTC